The new identity reflects the charity’s more established reputation within the traditional maritime sector.
The logo created has synergy with their existing—but separate—project, the Ship Recycling Transparency Initiative. The icon echoes the collaborative voices of the many stakeholders, and embodies a sense of forward propulsion.
The Roadmap to a Sustainable Shipping Industry (shown below) was a key piece included in the re-brand project. It serves to outline the tangible milestones to be collectively achieved by the industry, over the coming decade. This PDF document is prominently displayed on their website.